Fruit Ink Cultural and Creative Brand Identity Design
Fruit Ink Culture (Good Mood) is a company focused on integrating marketing and creative development. "Fruit" symbolizes the hope for abundant results, and "Ink" echoes the artistic and creative business content, combined with the English name Good Mood, intending to convey the brand spirit of "Maintain a good mood, do interesting things." Therefore, in the brand design, an attempt is made to find a visual balance point between literature and innovation.
When designing the logo for Fruit Ink Creatives, I used ink dots to replace the shape of the character "fruit" and integrated the imagery of the character "ink", while retaining the distinctive shape of the character "fruit". This design creates both visual and meaningful fun, highlighting the cultural elements in the brand name and expressing the core concept of brand creativity and abundant achievements.
